|Franchise Category||:||Ladies Apparels|
|Sector||:||Ladies wear franchise|
|Concept||:||AND the ladies western wear brand offering franchise|
|Agreement Term||:||5 Years|
|Number Of Units||:||120|
|Units Outside Country||:||NA|
|Investment Required||:||30Lac - 60Lac|
|Space Required||:||800sft - 1500sft|
|Business Established||:||not defined|
|Qualifications Required||:||Good business acumen|
Founded in 1995 by Anita Dongre, Meena Sehra and Mukesh Sawlani, House of Anita Dongre Limited is one of India’s leading fashion houses today—a well-recognised, well-respected and well-loved name. The company owns and operates four brands each with their own distinct identity. AND with its line of chic contemporary western wear for women; Global Desi, a vibrant and free-spirited brand of boho-chic ensembles; Anita Dongre offering exquisite bridal couture and a prêt line for men & women along with Pinkcity, handcrafted jadau jewellery; and Grassroot by Anita Dongre which is a tribute to the handcrafted traditions of India, seeking to revive and sustain heirloom traditions and empower artisans in villages.
Today, House of Anita Dongre has a widespread reach that extends not just across the country, but beyond the borders as well. Within India, the network includes well above 1,090 points of sale with more than 280 exclusive brand stores and over 820 multi-brand large format stores in over 105 cities. Globally, House of Anita Dongre marked its first international presence in Mauritius in 2013 with Global Desi followed by Anita Dongre & ANDin the city in 2014. In July 2017, Grassroot by Anita Dongre launched its first international store in New York City, USA.
In April 2015, the company shifted its headquarters to the serene, green hills of Rabale in Navi Mumbai. The new, ergonomically-designed building is a reflection of everything that the company stands for and believes in. Earth-friendly, animal-friendly, work-friendly—the special architecture of this green space uses air, water and sunlight in the most efficient and economical manner, creating a work environment that is completely in sync with the natural environment.
2013 was a momentous year for House of Anita Dongre as it became the first and the only fashion house in India to be invested in by General Atlantic, a leading global growth investment firm. House of Anita Dongre’s board of directors comprising of Anita Dongre, Meena Sehra and Mukesh Sawlani was strengthened further by appointment of Sandeep Naik (Managing Director, General Atlantic, Mumbai) and Shantanu Rastogi (Managing Director, General Atlantic, Mumbai) as its directors. In March 2015, Milind Sarwate, Former Marico Group CFO, joined the board as an Independent Director, followed by the appointment of Dalip Sehgal, Former Managing Director of Godrej Consumer Products Ltd. as an Independent Director in September 2016.
Anita Dongre believes that fashion plays a defining role in enhancing a person's confidence and sense of self. Which is why the House of Anita Dongre labels seek to create designer wear that leaves unforgettable impressions on the world, and yet, is versatile enough to transcend people, places and occasions. A line that effortlessly fuses a variety of styles, silhouettes and designs to offer customers a fashion that is global chic. And that adapts to every lifestyle. Anita believes in preserving the rich heritage of India in the Anita Dongre label. She works closely with the traditional artisans to create exquisite ensembles and gorgeous handcrafted jewellery – as she pays homage to the supreme craftsmanship of India. House of Anita Dongre stands for a simple,beautiful thought - fashion is for everyone, everyone has a fashion.