23 Jan 2020
gold is gym opens its franchise in Jalandhar After its success in Ludhiana, Gold is gym, the largest co-ed gym chain in the world has opened its franchise in Jalandhar which has also met with huge success. The company is now planning to target some tier II cities like Mohali, Chandigarh and Panchkula. Gold`s gym, called "The Mecca of Bodybuilding", is mostly preferred by the amateur and the professional-athletes, besides fitness and beauty-conscience entertainment industry professionals. "Such sports centers are essential for everyone. Gyms should be well-equipped where people can come and gain fitness. Punjabis are very fond of eating; so they just gobble and forget about their health. Going to fitness centres is the best way to fight many of the diseases," says Harbhajan Singh, member of the Indian Cricket Team. The Punjabis have also learnt the secret of remaining fit as they avail of the facilities at high-tech fitness centres equipped with a cardio-vascular section, strength training and free weight, and a steam room. The credit of bringing a world-class fitness facility to Jalandhar goes to Amolok Singh Gakhal, a non-resident Punjabi who spent 1.4 million dollars in getting the franchise. The mantra, “Health is Wealth” is currently a prominent feature of the lives Punjabis, and they don`t think it`s a big deal to spend $650 a year to stay fit. The fitness industry has noted the rising health trend and it`s planning more such centers in the near future. According to Manvinder Singh Bal, Director, Gold`s Gym, The potential is enormous, because this is an industry, which does not target any specific sector like doctors or engineers. Good health is necessary for everyone. But, since in today`s modern lifestyle, fitness is not part of the daily curriculum, it becomes important to educate the people. If they are aware of the importance of health and fitness in their lives, they will definitely like our concept." Gymnasiums, health centres and spas have mushroomed in all major cities of Punjab. Some of the larger ones like Gold`s gym hire qualified medical practitioners and dieticians to guide members. In today`s stressful and fast-morning life, fitness is necessary to be savvy and successful. "One gains mental fitness by having physical fitness. One who is mentally and physically fit can achieve anything," said Dr. S. P. S. Virk, a customer. Gold`s gym is currently setting up a gym chain in India with one gym opening every two months. Presently it has 16 open and operating gyms across 10 cities in India. Currently the company is concentrated mainly in North India, but is planning expansion across the nation. The expansion mode is essentially through franchise route. One of its branches is already operational in Noida, while another one will come up soon in Rohini, Delhi. Being the master franchisee of the SAARC countries, the company has already marked its presence in Nepal and Bangladesh. Franchise Facts Existing Gyms: 14 operational; 18 under construction Future Plans: 50 branches by this year-end Location Preferred: Malls, Residential/Office Complexes Investment: Rs. 2 crore Area: 7000 sq. ft. carpet area Target Cities: Tier II Cities Support: Operational, Marketing, Sales, Training and Vendor tie-up
